What you'll learn
📘 Certificate in Advertising & Public Relations (PR)
📌 COURSE OVERVIEW
The Certificate in Advertising & Public Relations is a foundation-level program designed to introduce students to the world of advertising, brand promotion, corporate communication, PR strategy, and media relations.
Learners will understand how advertisements are created, how PR campaigns are managed, how brands communicate with the public, and how digital platforms are used for promotion.
This course is ideal for beginners who want to start a career in advertising agencies, media houses, marketing teams, social media management, and corporate communication.
⏳ COURSE DURATION
- 6 Months (Certificate)
- Mode: Classroom + Practical Activities
🎓 ELIGIBILITY
- 10th Pass or above
- Interest in communication, branding or marketing
- No prior experience required
💼 CAREER OPPORTUNITIES
After this course, students can start as:
- Advertising Assistant
- Junior Copywriter
- Social Media Assistant
- PR Assistant
- Branding Intern
- Client Servicing Trainee
- Digital Marketing Support Staff
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Course Syllabus
📦 COURSE STRUCTURE (Single Module – 4 Simple Units)
UNIT 1: Introduction to Advertising
- What is advertising?
- Types of advertisements (Print, TV, Radio, Digital)
- Elements of a good advertisement
- Understanding target audience
- Basics of brand identity
- Introduction to creative strategy
UNIT 2: Basics of Public Relations (PR)
- What is PR?
- Role of PR in organizations
- Understanding corporate communication
- Types of PR campaigns
- Building public image & reputation
- Media relations & communication
UNIT 3: Creating Advertisements & PR Content
- Writing simple ad copy (headlines, slogans, captions)
- Basics of visual communication
- Creating small posters/social media ads
- Writing press notes & short press releases
- Preparing basic PR messages
- Introduction to event PR (press meets, launches)
UNIT 4: Digital Advertising & Online PR
- Basics of social media marketing
- Online brand promotion
- Posting and promoting content on platforms (FB, Insta, YouTube)
- Handling online audiences
- Digital reputation management
- Do’s & Don’ts of online communication
📝 PRACTICAL ACTIVITIES
✔ Writing simple ad copies
✔ Designing basic posters/social media ads (Canva)
✔ Preparing a short press release
✔ Creating a small PR campaign plan
✔ Presenting an advertisement concept
✔ Managing a sample social media page
📌 FINAL PROJECT (Beginner Level)
Students must submit:
✔ One small advertisement (poster or video)
✔ One press release draft
✔ One mini advertising/PR campaign presentation
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