📦 COURSE STRUCTURE (Single Module – 5 Compact Units)

UNIT 1: Introduction to New Media & Digital Ecosystem

• Evolution of traditional media to new media
• Understanding digital platforms (YouTube, Instagram, etc.)
• Blogs, vlogs, podcasts, OTT & digital publishing
• Content formats (short videos, reels, posts, stories, live streams)
• Role of new media creators & influencers
• Identifying audience & niche

UNIT 2: Content Creation & Digital Storytelling

• Fundamentals of storytelling
• Script writing for short-form & long-form content
• Visual storytelling techniques
• Planning content calendars
• AI tools for idea generation & content writing
• Creating engaging captions & thumbnails
• Essentials of branding & consistency

UNIT 3: Mobile Journalism (MoJo) & Video Production

• Shooting videos using mobile/DSLR
• Framing, lighting & composition
• Capturing high-quality audio
• Field stories, interviews & vox pops
• Editing videos (YouTube, Reels, Shorts)
• Adding text, music, transitions & effects
• Creating news-style mobile stories

UNIT 4: Social Media Management & Digital Marketing Basics

• Social media strategy: growth, engagement & retention
• Platform-wise content planning (YT, Instagram, Facebook)
• Basics of digital marketing
• Hashtags, keywords & SEO for content visibility
• Creating brand identity & online presence
• Scheduling & automating posts
• AI-powered social media tools
• Community management & online reputation

UNIT 5: Analytics, Ethics & Career Skills in New Media

• Understanding insights, reach & engagement metrics
• Improving content based on analytics
• Digital media ethics & responsible content creation
• Copyright, fair use & fact-checking
• Building a digital portfolio
• Monetization methods (Ads, sponsorships, freelance)
• Career opportunities in new media
• Creating a professional creator profile

📝 PRACTICAL TRAINING

Students will practice:

✔ Shooting & editing 5+ videos

✔ Creating social media posts

✔ Running a mini social media campaign

✔ Script writing for reels, vlogs & podcasts

✔ Live reporting (MoJo)

✔ Using AI tools for design, content & analytics

✔ Building creator brand identity

📌 FINAL PROJECT SUBMISSIONS

Each learner must submit:

✔ A complete YouTube-style video

✔ A reel/short video

✔ A blog or script-based story

✔ A basic social media campaign

✔ Digital media portfolio